London: An Irish online company is planning a major business expansion in India that will include increasing its presence from two to 14 cities in the country.
Saongroup, an online recruitment company will launch into all Indian cities with a population of more than five million, and a number of smaller cities, chief executive Ciaran McCooey said in a report.
McCooey said that rather than having one brand for the entire country, the firm’s strategy is to open separate websites for individual cities in India.
This replicates Saongroup’s strategy in other markets, such as Britain, where it aims to be the most popular recruitment website in a particular region, the report added.
Saongroup has been operating in India since 2007, when it opened its first website in Pune. It expanded into Hyderabad in 2008, after which McCooey said the company migrated to a new technology platform.
After a year of testing, the company was then ready to establish a national presence in India, McCooey said.
McCooey declined to say how much money Saongroup was spending in the round of expansion.
Saongroup employment in India was likely to double.
Saongroup is supported by Irish entrepreneur Denis O’Brien and his business partner Leslie Buckley, who serves as chairman of the company.
The company reported turnover of 24.9 million in the year ending December 2007, up from 13.9 million a year previously. It booked a 1.4 million loss during 2007, compared to a 1.2 million profit in 2007, McCooey said, however he declined to comment on more recent financial performance.