BackIOC, Maruti ink deal for lubricants marketing
IOC, Maruti ink deal for lubricants marketing
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New Delhi: Public sector firm Indian Oil Corporation (IOC) has signed an agreement with the country’s leading car manufacturer, Maruti Suzuki India for marketing its lubricants under the latter’s genuine parts trademark.
In a written reply to the Lok Sabha, Minister of State in Petroleum and Natural Gas Ministry, Dinsha Patel said the agreement is for marketing Maruti Genuine Oil which allows IOC to use Maruti’s trademark ‘Maruti Genuine Part´.
The lubricant would be sold through authorised service stations of Maruti and other marketing channels of IOC like Retail Outlets, Bazaar counters etc.
“With this agreement, IOC will be able to generate sales revenue of approximately Rs50 crore per year," Patel said, adding the agreement is valid till March 2009.
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