Luxury car maker Skoda Auto India Pvt. Ltd is ramping up its operations in the country and plans to add as many as 13 more dealers to grow its distribution network to 65 by 2008 as it prepares to introduce its Fabia hatchback next year in an increasingly competitive market. Skoda started operating in India in 2001 with just two dealers.
Termed internally as the ‘fabia readiness programme’, the firm has worked on its logistics, supply chain, and vendor and distribution network to ensure customers get timely deliveries once the car is launched, said Skoda Auto India managing director Karsten Bogun.
“Most of these dealers, especially in the smaller towns, will be trained with the Fabia in mind,” he said. The Fabia will be the fourth model in India from the Skoda stable.
Bogun said he expects demand for the Fabia to come from both the metros as well as smaller cities. The Fabia will be made at the Czech car maker’s Aurangabad facility with an initial local content of 10-15%. The plant, which also makes Volkswagen’s Passat, has a scalable capacity of 30,000 units a year.
Skoda recently launched the Laura Ambiente and expects to sell 1,000 units of the Ambiente over the next 12 months. Across models, Skoda plans to sell 13,000 cars this year.