New Delhi: The Indian media space, which has already seen the launch of several new products this year, will soon see the entry of at least two new players.
Triveni Media Ltd (TML), a fully owned subsidiary of real estate and infrastructure group Triveni Infrastructure Development Co. Ltd, is set to launch a bouquet of news and lifestyle channels this year, and MJP Media Pvt. Ltd, a company promoted by journalist M.J. Akbar, will soon launch Covert, a magazine on Indian politics.
TML will launch a 24-hour Hindi national news channel by the end of May or June. The channel will be called Voice of India, said chief executive Rahul Kulshreshtha. It will be followed by the launch of a 24-hour news channel in Bengali and a luxury and lifestyle channel. “We are already testing signals but some technical issues are still being sorted out,” Kulshreshtha added.
Kulshrestha claimed that the company’s channels would be different from those already available.
“Firstly, our channels will be upmarket and stylish. The broadcast industry is going through tough times. But it’s clear that the discerning watcher wants quality news. We have put together a strong team and we should be able to deliver good news.”
Ram Kripal Singh, a former editor of the Navbharat Times, will be the group editor at TML. Alok Verma, a former Aaj Tak journalist, is managing editor and Ravi Shankar, formerly editor of Today, the tabloid from the India Today Group, will head the luxury channel.
Separately, veteran journalist and author Akbar, who recently parted ways with Deccan Chronicle Holdings Ltd, will launch Covert, a fortnightly magazine focused on politics, on 15 May. The magazine will be priced at Rs20.
“Power is secretive about truth and propagandist about claims. Democracy demands media that reveals the covert, and sifts the overt to peel off propaganda,” Akbar, who is the chairman and the director of publications at MJP Media, writes on the subscriptionleaflet. Setting the tone forthe magazine, Akbar writes: “Our political coverage willbe heavyweight, but with a light touch.”
Journalist Seema Mustafa is the editor of the magazine. “We won’t rely on sensation. It’ll be sober and straight news and commentary. We are building up a small and dedicated team. I can say that it’s not going to be what you are used to,” said Mustafa.