New Delhi: The Tata group, Reliance Industries and Bharti Airtel, continued to remain the top three brands in India, according to a report titled ‘Best of Indian Brands 2104’, released by Omnicom Group-owned media agency Interbrand on Wednesday, that listed India’s top 40 brands in order of their relevance among consumers.
Technology company Infosys moved down two ranks to number 7 this year from number 5 in 2013, while state-owned Life Insurance Corp. of India (LIC) joined the list at number 5. State Bank of India (SBI) remained steady at number 4. Others in the list include consumer goods company Asian Paints, car manufacturer Maruti Suzuki India, jewellery retailer Tanishq, and ITC.
According to Interbrand, brand value for the Tata group jumped by 15.9% this year, and, for Reliance it rose 12.5%.
“With an impressive growth rate of 14% across brands within table, we can see that investing in brands is a good opportunity for Indian business,” said Graham Hales, global chief marketing officer, Interbrand.
The report, Interbrand’s second such study for India, measured the brand value of companies by looking at their financials and also factoring in how much consumers value their brands.