New Delhi: Quick service restaurant chain Domino’s on 27 August said it is undertaking on a multifold expansion of setting up 500 outlets across India by 2010-11, entailing investment of Rs350 crore.
“Currently Domino’s has 156 outlets in India and by 2010-11 we want to have 500 company owned outlets,” Domino’s Pizza India CEO Ajay Kaul told PTI.
He said around 60 new outlets would come up by March 2008 and another 70 would be added by 2009, eventually growing at total 350 new outlets by 2010-11.
Claiming as largest player in the quick service restaurant industry in terms of revenue and number of outlets, Domino’s has registered 60% growth in turnover this year as against 2006.
“Our share in the country’s Pizza market has also grown from 40% last year to 45% this year,” Kaul said.
Asked about the company’s plan to increase the Indianised offerings in menu, he said, “Presently 30% of our menu has localised offerings, and we are constantly evaluating Indian options.”
Domino’s has roped in actor Arshad Warsi for endorsing the brand, who will be seen doing a series of campaigns for the company very soon.