Whirlpool India to invest Rs200 crore, increase production in next 3 years
Whirlpool India is also working on entering smaller cities with its wide range of products, including refrigerators and washing machines
New Delhi: Home appliances maker Whirlpool India Ltd is looking to invest around Rs200 crore in the next three years on technological innovations and to increase production capacity.
The company, a subsidiary of Whirlpool Corp., is eyeing a 25% market share by 2020 on the back of new product offerings such as water purifier, air purifier, dishwasher and other small domestic appliances.
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“In the next three years, we are looking forward to putting in close to Rs200 crore, part of which will be on increasing capacity and part of it will be on energy-related manufacturing processes and technological innovations,” Whirlpool India vice-president (marketing) Kapil Agarwal told PTI.
The consumer durable firm, whose majority of revenue comes from refrigerators and washing machines is working on entering smaller cities with its wide range of products.
“Right now, we are present in over 1 lakh-population towns; soon we will also be offering our products in towns with 50,000 population,” Agarwal said.
Currently, the company, which produces about two million fridges and over 1 million washing machines annually, feels it is running neck-to-neck in terms of demand.
“In the next 3-5 years, we are looking at consolidating our position and eyeing $1 billion revenue; and what we are also looking at is 25% market share by 2020,” Agarwal said.
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The company has two refrigeration plants at Faridabad and Pune and one washing machine plant in Pondicherry.
Agarwal said manufacturing capacity will go up and the capacity-related investments will happen in the next three years.
“We are expanding presence in other categories as well, like dishwasher, built-in range of products, water and air purifier and small domestic appliances,” he added.