New Delhi: Japanese consumer durables firm Panasonic on Friday said it will reach out to its customers in India for recycling of electronic items as part of a global campaign to become the No. 1 ‘Green Innovation Electronics Company´ by 2018.
The firm’s Indian arm had earlier kicked off an internal recycling programme for electronic goods in association with Bangalore-based E-Parisaraa, an electronic waste-recycling firm, to create awareness on the issue.
“The objective behind this programme is to create awareness about recycling and its benefits within the organisation before taking the programme to consumers,” Panasonic India said in a statement.
Till date, 700 kilograms of material have been recycled as part of the internal recycling process. This includes items such phones, fax machines, televisions, air conditioners, fans and compressors, it added.
The next step will be to take it to consumers through its exclusive brand shops, which will act as collection centers it added in the statement.
The company said the programme will roll out in Chennai, Bangalore and Hyderabad. Later on, it is likely to move to Kolkata, Delhi and Mumbai.
“E-waste is currently estimated to be 800,000 metric tonnes in India. With the growing use of electronics, it becomes imperative that safe and reliant methods are introduced and adopted for the disposal of e-waste,” Panasonic India director (Operations and Planning) Arjun Balakrishnan said.
The company also said it plans to promote factory waste recycling in India. “In the process, they aim at triggering a series of environmental awareness building campaigns in India,” it said.