New Delhi: Ever thought of cutting wood with a lumberjack in Iceland as a team building activity? Or holding a brainstorming session while taking a jeep safari in the Himalayas or even becoming a pirate in South America to gain some perspective on mergers and acquisitions?
Welcome to new-age offsites where companies are looking for that extra spice to get the most out of business trips. As Hemant Singh, CEO, Modicare puts it, “It is something that people want to achieve and people put a lot of effort to qualify for this trip. One its a great recognition to qualify for a foreign trip and two because its a great experience”. The New Delhi-based direct marketing company, took it’s distributors to Scotland instead of an annual trip to Thailand where employees were taken to distilleries to see how scotch whiskey is made.
Encouraged by their popularity, travel companies are rising to the occasion and going beyond planning logistics and bookings or organizing events. Isango!, a UK-based online travel portal that set up shop in India 3 months ago is looking to tap this market.
“For us reaching out through corporates who have a lot of outings in the form of MICE- meetings, incentives, conferences and exhibitions is a great opportunity because companies we find are looking for that next level of inspiration. Enough of sending your employees to Bangkok for their incentive trips, people are looking for new things to do,” says Aseem Sadana, the co-founder and COO of Isango.
Orangecross.com, an insurance consulting company, is taking its employees to a organic farm on the Delhi-Jaipur highway for team building. “We are going to cook together for better team building. I think it’s a fabulous idea instead of just throwing in the usual games or going rafting,” says Prajak Raut, founder of Orangecross.com.
Though the travel market may been saturated on the supply side the only way a travel company will be able to have an edge over competition is by differentiating their services.