New Delhi: Sensing strong revenue from GSM based mobile handset business, Chinese company Haier is planning to refocus on the same and is working with software companies and US-based Qualcomm to add more applications for better functionality in its cellphones.
“We are more focused this time and are looking at the GSM business more aggressively,” Haier Mobiles India Marcom director Avijit Dutt told PTI. He also said that the company would not be exiting its CDMA business.
“Though the company has done pretty well in the CDMA business and is among the top three handset players in this category, it is seeing a better revenue inflow than the other business. But, there is a limit as the operators are more attracted towards the other technology, and the real money and business is in GSM,” he said.
The company which exited selling of GSM handsets two years back, has made a comeback into the segment as it feels the future growth is going to come from GSM.
In India, out of the 290 million mobile subscribers over 220 million users are GSM-based mobile users and with the entry of leading CDMA players Reliance Communications and Tata Tele, the market in India is heading towards a GSM market, said analysts.
Haier has launched three new models in this segment in the price range of Rs1,999 to Rs11,999.
The company is also closely working with a leading Indian software firm and Qualcomm to develop some applications that can be built into its handsets to give some ‘unique´ advantage to the customers, he said.
These applications, the company said, which targets niche customer segments like farmers, students and others, would be a first of its kind service in the world.