New Delhi: The apparel, luggage and accessories division of Reliance Retail has announced the launch of their first apparel specialty store “Reliance Trends” in Gurgaon.
With over a 100 Indian and international brands spread over 30,000 square feet of shopping area ,the store layout compliments evolving tastes and preferences of fashion savvy consumers.
Having marked their presence in a similar format in Ahmedabad, the apparel division of Reliance Retail is confident of democratizing fashion and making it attainable to the masses.
Its USP would be maintaining afforable prices for a range of state-of-the-art innovative products like ‘ever white shirts’, ‘anti stain trousers’, ‘wrinkle free range of garments’, ‘aromatic clothes for infants’ and ‘quick- dry sports wear’ that ensures optimum moisture management.
Some of the quality standards that are being followed are American Association of Textiles, Chemists & Colorists, American Standard, ISO & BIS test methods.
For the first time in organized retail, Reliance Trends is introducing a Made to Measure tailoring service, offering customized fits to all customers buying fabrics from the store at prices comparable to their neighborhood tailors.
A homogeneous mix of private labels and brands will target the middle class.