Beijing: German luxury car maker BMW is in talks with Chinese regulators to sell its vehicles to high-ranking officials, a lucrative market segment formerly dominated by rival Audi, state media said on 30 March.
“The government purchase sector is important for us and we have the confidence to enter it,” said Christoph Stark, president and chief executive officer of BMW Group China, according to the China Daily.
Industry data showed that last year officials at all levels in China spent $9.1 billion (Rs ), the report said.
This has made government purchase a very attractive market segment that both foreign and domestic car makers are trying to tap.
The sector was dominated by Audi with its popular A6 sedans until Mercedes-Benz’s China-made sedans made their way to the governments’ shopping list earlier this month, the report added.
Last November, BMW’s joint venture with Brilliance China Auto in northeast China launched a new series of sedans specifically aimed at the government segment.