Jet planning new logo, to use Sahara brand for a while

Jet planning new logo, to use Sahara brand for a while
PTI
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First Published: Sun, Apr 15 2007. 06 04 PM IST
Updated: Sun, Apr 15 2007. 06 04 PM IST
Mumbai: Jet Airways, the country’s biggest private sector airliner, is planning a makeover.
The company would soon have a new logo, its fleet of planes could sport a new colour, the cabin crew will be sporting a new spanking uniform. And yes, travellers will be treated to brand new seats.
Jet had plans to bring about a complete overhaul in its look and style this month itself but it possibly got delayed due to the revival of the proposal to buyout Air Sahara.
While sources said the company is indeed going for a makeover, a spokesman for Jet Airways said, “that is a proposal before the company”.
The sources said the company has decided on a new look as it is facing intense competition from Vijay Mallya-promoted Kingfisher Airlines.
Meanhwile, Jet does not have plans to use Air Sahara brand for six months which is something the agreement it has reached with Sahara provides for.
Jet officials said the acquisition could be completed in two-three months and then on, the entire fleet of Sahara would carry the identity of Jet.
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First Published: Sun, Apr 15 2007. 06 04 PM IST
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