BackCosta Coffee to expand presence in India
Costa Coffee to expand presence in India
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By PTI
New Delhi: In line with its plans to have a pan-India presence, Devyani International Ltd, the master franchisee in India for Britain’s coffee chain Costa Coffee, will invest close to Rs25 crore to set up 50 outlets across the country this year, besides foraying in the office space.
“We are taking Costa Coffee to key cities in North India. We will soon launch in Agra, Meerut, Amritsar and Chandigarh among others and our first outlet in Mumbai would come up by June," Devyani International CEO and president Virag Joshi said.
The company recently opened outlets in Jaipur, Lucknow and Ludhiana. On the anvil are plans to launch Costa Coffee in Kolkata, Mumbai and Bangalore, the company said. The coffee chain already has over 20 outlets in Delhi and the NCR.
Besides opening new stores, Costa is also introducing the concept of ‘Cart and Kiosk’. While the kiosk model would be a full fledged structure that would serve the entire menu of Costa food and beverages, on the lines of a Costa store, the Cart model would be a smaller version and a counter that would serve only coffee.
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