Bengaluru: Online self-drive car rental start-up Zoomcar has tied up with Israel-based advanced driver assistance systems service provider Mobileye N.V. to install its warning system in Zoomcar’s fleet. The partnership will enable Zoomcar to enhance safety measures in its vehicles.
Mobileye’s devices are expected to prevent accidents caused by lack of attention among drivers. The system primarily provides three warnings—lane departure, headway monitoring and forward collision—using image processing technology.
The Mobileye devices has already been installed in about 40 Ford Motor Co. and Mahindra and Mahindra Ltd vehicles operated by Zoomcar in New Delhi and will be extended to its 2,300-strong fleet in the coming months, said Greg Moran, co-founder and chief executive at Zoomcar.
“At Zoomcar, it is critical that we leverage the latest products to ensure the maximum safety and security for our rapidly expanding customer base. This (partnership) is enormously important because it helps bolster our community’s confidence in the safety of self-drive. The purpose of Mobileye technology is to provide real time assistance to our customers so they can avoid potentially dangerous accidents,” Moran said in a statement on Monday.
The company plans to incorporate Mobileye’s technology in more than 10,000 cars by December 2017. The devices are currently available at about Rs40,000 per device for enterprises. Mobileye is yet to start selling the devices directly to consumers in India.
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“These are exciting times and given the pace of technological acceleration in India in all sectors, and degree of commitment as demonstrated by Zoomcar, I believe Indians can look forward to experiencing lifesaving ADAS technologies in the immediate term,” said Michael Hirsh, regional manager, India at Mobileye.
Zoomcar has also brought ICICI Lombard on board as an insurance partner.
The company has so far raised $45 million since inception in 2012 from Ford Smart Mobility Llc, a unit of Ford Motor Co., Sequoia Capital, Nokia Growth Partners and Empire Angels, T.V. Mohandas Pai, chairman of Manipal Global Education, and Abhay Jain, adviser at Manipal Group, among others.
The company was founded in 2012 by chief executive Greg Moran and David Back. The latter quit the company in May last year and returned to the US, citing personal reasons.
The company initially owned the entire fleet of cars available on its platform. However, in April, the company launched the Zoomcar Associate Program, essentially allowing private car owners to make their vehicles available on Zoomcar.