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ICICI, Kingfisher, Taj top brands in Asia-Pacific: Survey

ICICI, Kingfisher, Taj top brands in Asia-Pacific: Survey
PTI
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First Published: Fri, Sep 05 2008. 05 24 PM IST
Updated: Fri, Sep 05 2008. 05 24 PM IST
New Delhi: Three Indian brands - ICICI, Kingfisher and Taj have emerged as the most admired consumer brands across Asia-Pacific alongside global majors like LG, Sony, Cadbury, HP and Nokia in their respective segments.
According to the ‘Asia Pacific’s Top 1,000 Brands´ survey for 2008, released on 5 Seotember by global research firm TNS, ICICI has been named as the top brand in both banks and credit cards segments, while Kingfisher and Taj have topped the rankings in airlines and hotels segments respectively.
Besides, three other Indian brands SBI, Jet and Oberoi have emerged as the second most admired brands in their respective segments - banks, airlines and hotels respectively.
Among banks, airlines and hotels, Indian brands have grabbed both the top two positions.
In other segments, Sony has been named as top brand in television and camera segments, South Korean major LG in the air conditioners segment, Cadbury in chocolates, Hewlett-Packard in laptops and Nokia in mobile phones, TNS said.
In the credit cards segment, ICICI is followed by Visa at the second rank, while LG is followed by Samsung among air conditioners and Sony is followed by Canon in cameras.
Besides, Nokia, HP and Sony are followed by Sony Ericsson, Dell and Samsung at the second position in mobile phones, laptops and TV segments. Nestle has been named the second most favoured after Cadbury in chocolates segment.
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First Published: Fri, Sep 05 2008. 05 24 PM IST
More Topics: Brands | Survey | Taj | Kingfisher | ICICI |