Sun TV launches ad free movie channels
Sun TV launches ad free movie channels
Chennai: Sun TV Network Ltd announced the start of ad-free action movie channels in four southern states on Wednesday.
The pay channels are being aired in the local languages—Sun Action in Tamil, Gemini Action in Telugu, Suriyan TV in Kannada and Surya Action in Malayalam.
Sun TV now has 29 channels, having launched high-definition versions of its four flagship channels in December.
The ad-free strategy may not be permanent, given that the model has not gained traction in India, said another analyst, who didn’t want to be named.
“For Sun TV, it is a great brand-building exercise, but whether it will always remain ad-free is a question. The content cost for the channels will be negligible given their extensive library of 8,000-plus movies," said the Mumbai-based analyst. “The subscription revenue would be small, but given that they have a well-established direct-to-home platform with Sun Direct, we could see takers for this kind of offering."
It may be difficult to get subscribers in Tamil Nadu as Sun TV is still absent from state-run Arasu Cable, now a popular distribution medium outside Chennai. Talks are still on with the government, officials said.
amritha.v@livemint.com
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