New Delhi: The latest round of Indian Readership Survey for 2007 saw a marginal decline in the readership of six of the top 10 publications. Hindi dailies ‘Dainik Jagran’, with a readership of 1,63,84,000 and ‘Dainik Bhaskar’, with 1,28,32,000 readers, retained their positions as the top two most read publications in the country.
‘Hindustan’, the Hindi daily published by HT Media Ltd posted the highest gain in readership (201,000) among the top 10. It upstaged ‘Malayala Manorama’ to climb one rank to become India’s third largest read publication . ‘Hindustan’ now has a readership of 87,52,000.
In the top 20, Tamil daily ‘Dinakaran’ (357,000) gained the most to rank No. 13. Leader ‘Dainik Jagran’ lost 118,000 readers. All figures refer to average issue readership.
‘The Times of India’, the only English daily in the top 20, lost 39,000 readers, but climbed one position to become No. 9 with 67,89,000 readers. It swapped places with Bengali daily ‘Ananda Bazar Patrika’, which lost 77,000 readers.
‘Hindustan Times’, at No. 23, is the second-highest read English daily, which lost 42,000 readers. The daily now has a readership of 32,77,000.
‘The Economic Times’, the highest read business daily, ranked 86; it lost 31,000 readers.
At No. 4, ‘Malayala Manorama’ is the largest read regional language daily with a readership of 86,14,000.
In readership among dailies by language, Malayalam saw the highest gain of 156,000 readers. Hindi lost the most at 11,21,000 readers, while English lost 3,08,000 readers.
Mint, also published by HT Media, was not covered by the survey as it was launched after the start of the survey period.