Snapdeal’s ‘Shopo’ to down the shutters tomorrow

Snapdeal has absorbed all employees of Shopo, which it had acquired in 2013


The move comes at a time when Snapdeal is aggressively looking at optimising costs amid an intense battle with Flipkart and Amazon.
The move comes at a time when Snapdeal is aggressively looking at optimising costs amid an intense battle with Flipkart and Amazon.

New Delhi: Snapdeal-owned marketplace Shopo will close down from 10 February, after a year and a half of operations. The move comes at a time when Snapdeal is aggressively looking at optimising costs amid an intense battle with Flipkart and Amazon.

“We started, a year and a half ago, from a small conference room with our mission to enable small and individual sellers across India to sell online. In this short time, we have together discovered the dynamism and vibrance in the C2C space in India,” Shopo said in a blogpost.

It added that its team has helped more than two lakh sellers start and grow their online shops. “However, we realise that it will take some more years for a broader ecosystem to develop around the C2C segment,” the blog said.

SoftBank-backed Snapdeal said it has absorbed all Shopo employees.

Snapdeal had acquired Shopo in 2013.

The platform allows small and medium-sized businesses to chat, buy and sell on the platform on a zero-commission model.

In 2015, Snapdeal had announced an investment of $100 million in the marketplace over the next two years.

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