Panaji: The booming professional social networking website market is likely to surpass the business of job board websites, according to a top industry expert.
“If you look at the trend, job board websites are losing their market to professional social networking websites. More and more people have started looking at these websites as the ultimate platform,” Yogesh Bansal, founder and chief executive officer (CEO) of ApnaCircle.com said.
ApnaCircle.com, a three-year-old professional social networking website, has positioned itself as a ‘Business and Career’ networking site.
The CEO claims to have 30 million users worldwide of which 1.6 million are in India.
“We are the world’s second largest professional social networking website. There is a surge in members and every passing day 6,000 users are joining in. What ‘Facebook’ is for friends, ‘ApnaCircle’ is for professionals,” Bansal told PTI.
“We have stringent security code in place and authenticity of the post is verified. Any suspicious account is barred due to proper screening,” he said on the sidelines of ‘Advertising Public Relation Event Entertainment’ (APREE), organised by Spotlight Event and Entertainment Pvt Limited at Arpora, 20 kms away from here.
The three-day event, which has drawn professionals from across the country began on 26 August. The organisers said they used a lot of social networking websites to get speakers for the event, which is being held for the third time in Goa.
“We banked a lot on social networking for this edition. For instance, we tracked one of the speaker Harish Bijoor on Twitter and we left him messages to which he replied,” Salma Yamini, operation head-APREE said.