BackZoom Entertainment expects Rs100 cr revenue by July
Zoom Entertainment expects Rs100 cr revenue by July
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New Delhi: Zoom Entertainment expects to clock a revenue of Rs90-100 crore by July this year, despite the economic slowdown, which has led to trimming of advertising budgets globally, the Bennett Coleman’s entertainment channel said on Wednesday.
“Though the ad revenues have been hit, it is still growing. We expect to see revenues of Rs90-100 crore in the current fiscal (August-July)," Zoom Entertainment Network head marketing Kunal Mukherjee told PTI.
This is against Rs60-70 crore revenue registered last fiscal, he said adding that the company’s fiscal year is from August to July.
Zoom plans to launch 1-2 new shows each month as it continues to remain bullish on the Indian market.
“We are more precautionary than jumping to conclusions that the industry has been hit. We are seeing growth though lower as compared to last year but there is growth," he said.
“We have launched 5-6 shows in this fiscal and plan to launch 1-2 shows every month," he added.
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