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Ultratech to open 400 unique retail outlets in the country

Ultratech to open 400 unique retail outlets in the country
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First Published: Thu, Dec 11 2008. 03 51 PM IST
Updated: Thu, Dec 11 2008. 03 51 PM IST
PTI
Bhubaneswar: Eyeing the fast growing construction market, leading cement company Ultratech is planning to open 400 new unique retail outlets across the country, including many more in Orissa soon.
Redefining the shopping of construction materials by opening 89 Ultratech Building Solutions (UBS) retail outlets, including five in Orissa, the company is planning to add six more states in its area of operation, company sources said.
Ultratech Cement Ltd (UCL), a part of India’s global conglomerate Aditya Birla group, has opened five UBS retail outlets in Orissa’s Bhubaneswar, Puri and Cuttack.
This was the first ever entry of UBS retail outlets in the growing construction markets of Orissa and the company plans to open many more such outlets in the state.
Its 89 existing outlets are currently operational in states like Gujarat, Haryana, Tamil Nadu and Maharashtra and plans are afoot to add six more states due to the success obtained in the existing ones, according to UCL’s chief marketing officer O P Puranmalka.
As many as 400 such outlets are planned to be opened across the country in 2009 offering a wide spectrum of end-to-end home-building solutions, high quality construction materials and allied value-added services, he said.
Describing UBS as a unique concept, he said in a release it was being launched in a big way in Orissa, a fast growing construction market in the eastern region.
Advocating our ‘plan, build and support´ philosophy, it seeks to enhance the shopping experience of the customers as well as to strengthen existing trade partnership by upgrading the service proposition, he said.
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First Published: Thu, Dec 11 2008. 03 51 PM IST