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Dish TV partners Monster.com to strengthen VAS portfolio

Dish TV partners Monster.com to strengthen VAS portfolio
PTI
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First Published: Thu, Jul 09 2009. 04 25 PM IST
Updated: Thu, Jul 09 2009. 04 25 PM IST
New Delhi: DTH major Dish TV on Thursday announced its partnership with online job portal Monster.com for powering its Value added services (VAS) platform ‘MonsterJobs Active´.
“Through this offering, people would be able to access and apply for jobs...We expect 10-15% of our subscribers to avail this service,” Dish TV chief operating officer Salil Kapoor told reporters in Delhi.
Any person with an account with Monster.com can view the jobs on Dish TV and apply for the same with his Monster.com username and job code. Monster.com will then send out his/her resume to the concerned company, he added.
Declining to divulge the revenue sharing details, Kapoor said that as of now the service is being offered free of cost to its 5.5 million customers.
“We have about 45,000 jobs live on our website. We are working on developing a platform to bring the internet experience through the television and the service is expected to go live by the end of this month,” Monster.com managing director (India, Middle East and Southeast Asia) Sanjay Modi said.
Dish TV, which currently offers services like ICICI Active, Active Games and Active Bhakti, is looking at increasing its channel portfolio and strengthening its VAS offering as it eyes a subscriber base of 7.5 million this fiscal.
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First Published: Thu, Jul 09 2009. 04 25 PM IST