Godrej beefs up personal product care segment

Godrej beefs up personal product care segment
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First Published: Fri, May 04 2007. 10 31 AM IST
Updated: Fri, May 04 2007. 10 31 AM IST
Mumbai: Godrej Consumer Products Limited (GCPL), leading player in the FMCG industry in India, has launched a new papaya and lotus soap. The new variant has been introduced under the umbrella of Godrej No1 brand, which is the largest selling Grade I (highest quality as per BIS) soap in the country.
Containing natural papaya extracts with fragrance of lotus, it capitalizes on the growing preference for natural ingredients. Papaya helps deep cleanse the skin, removes dead skin cells and rejuvenates the skin, making it soft and supple and lotus has a refreshing and exotic feel.
Dr R K Sinha, Executive Vice President Marketing and Operations, Godrej Consumer Products said, “The new product has 76% TFM (total fatty matter). The grading is determined by the percentage of Total Fatty Matter (TFM) in the soap. TFM content is the ratio of mass of the fatty content to the mass of the soap. So, the higher the TFM,better and purer is the soap. TFM gives more lather, lasts longer and cleans better too.
Currently available in the affordable price band of Rs 9 fto 14 for 75 to 125 gms. Godrej’s soap business has reached a turnover of Rs 415 crore based on the retail price basis. A market leader in the North India, it has a 33% market share in Punjab and a strong presence in Maharsahtra, Gujarat, Madhya Pradesh and Andhra Pradesh.
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First Published: Fri, May 04 2007. 10 31 AM IST
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