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The big doubt over Facebook

The big doubt over Facebook
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First Published: Wed, May 02 2012. 10 22 PM IST

Updated: Wed, May 02 2012. 10 22 PM IST
Facebook Inc. has built a $3 billion-a-year advertising business by convincing marketers to buy new forms of advertising designed to create buzz around their brands.
But some advertisers with big spending accounts are wondering whether they’re getting their money’s worth.
The doubt lingers as bankers and prospective investors decide how to value Facebook for an initial public offering planned for 18 May, said people familiar with the matter. Facebook executives will be pitching the company to big investors in an IPO roadshow starting Monday, these people said.
“The question with Facebook and many of the social media sites is, ‘What are we getting for our dollars?’” said Michael Sprague, vice-president of marketing at Kia Motors Corp.’s North American division.
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First Published: Wed, May 02 2012. 10 22 PM IST
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