Back‘Healthy’ chain reaction
'Healthy' chain reaction
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Bloomberg
MUMBAI: Dabur India Ltd is India’s second largest manufacturer (in terms of value) of shampoos and beverages. Taking its expansion plans to the next level, it intends to get into a related business area of opening a chain of health and beauty stores.
With the boom in the health and fitness sector, it perhaps does make good economic sense to spend Rs146 crore (Rs$32 million) by the year 2010 and dedicate the funds towards the opening up of a well marketed chain of health and beauty stores across the country.
As many as 350 stores across the nation are planned in five years, which will be increased to 1,000 by the 10th year of operations, New Delhi-based Dabur said in a statement to the Bombay Stock Exchange today.
Dabur joins India’s biggest companies, including Reliance Industries Ltd., Tata Group, Bharti Group and the Aditya Birla Group, in entering the country’s retail industry.
Given the way the Indian consumer is being wooed by international brands in the beauty segment, it is time that an Indian company customizes its products and develops a range of services that caters to this burgeoning market which has finally realized the virtues of looking good and feeling healthy in body, mind and spirit.
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