New Delhi: With an aim to increase its foothold in the ever growing DTH market, Tata Sky will invest Rs 2,000 crore in the coming years in its infrastructure and expects a seven-fold increase in its subscriber base at 8 million by 2012.
The company, which reached a subscriber base of one million in its first year of launch, also plans to introduce new value added services which includes features in interactive TV and launch of Personal Video Recorder (PVR), which enable users to pause live TV.
“We have already invested Rs 1,000 crore and plans to invest Rs 2,000 crore more in the medium term to meet the requirements,” Tata Sky Managing Director Vikram Kaushik told reporters here.
Tata Sky, which currently has 125 channels on its platform, is also looking to add more channels with a focus on regional content.
“We have enough transponder space... the number of channels can go up to 200. We want to bring more regional content on our platform,” he said.
The company will very soon come out with a service, which will enable customers to recharge their connections through SMS. It already has launched the facility of recharging through Internet and has between 15,000 to 20,000 outlets across the country for selling such coupons.
Tata Sky has set up a state-of-the-art digital infrastructure including an uplink centre in Gurgaon and three call centers in Hyderabad, Mohali and Pune.
DishTV and DD Direct are other two operational DTH service providers in the country. Reliance and Sun TV plans to launch their DTH operations this year while Bharti is expected to come out with it next year.