New Delhi: US-based coffee retail giant Gloria Jean’s Coffees has joined hands with hospitality major Citymax India to launch a chain of coffee houses across India.
Citymax India, which is a part of the Dubai-based global retail giant Landmark Group, would invest around Rs40 crore to roll out 90 outlets throughout India in the next four years.
The company will open the first outlet in Mumbai by February 2008 and this will be followed by similar units in New Delhi in June and then in Bangalore.
“The organised coffee retail business in India is over Rs80 crore. Currently, there are 1,200 coffee outlets and that number is set to increase to 2,500 in the next four years. There is a huge potential to grow ,” Citymax India Managing Director Ravi Saxena said.
He said the company plans to promote the Gloria Jeans Coffees brand in India through franchising.
“Gloria Jeans Coffees will offer a five-star coffee shop experience, but at affordable rates. It will target executives and professionals in the 25-45 year age group,” Gloria Jeans Coffee’s International Regional General Manager Troy Franklin said.
The unique selling proposition (USP) of the brand would be the use of top quality beans and enhanced service standards, he added.
Gloria Jeans Coffees currently runs around 770 outlets in over 30 countries, including 435 in Australia.