Cyrus Mistry shared selective facts: Rediffusion’s Arun Nanda

Cyrus Mistry’s statement had held that Arun Nanda’s Rediffusion appointment by Ratan Tata just before he demitted office was another reason for Tata Sons’ rising costs


Cyrus Mistry’s statement held that Nanda’s Rediffusion appointed by Ratan Tata just before he demitted office was another reason for rising costs. Photo: PTI
Cyrus Mistry’s statement held that Nanda’s Rediffusion appointed by Ratan Tata just before he demitted office was another reason for rising costs. Photo: PTI

Mumbai: Arun Nanda, chairman and managing director Rediffusion-Y&R, in an open letter to Cyrus P. Mistry, the ousted chairman of Tata Sons, accused him of leaking selective facts to the media regarding his firm’s engagement with the Tata Group.

In a letter published in The Economic Times as an advertisement, Nanda said he wanted to “place the facts on record for public knowledge”.

In a statement on 15 November, among other things, Mistry’s office questioned the high public relations costs.

Mistry’s statement held that Nanda’s Rediffusion appointment by Ratan Tata just before he demitted office was another reason for Tata Sons’ rising costs. The agency was awarded a Rs60 crore-a-year contract, Rs20 crore more than the previous firm, Vaishnavi Communications, was paid.

In his letter, Nanda said in May 2016 Mistry had agreed to extend the contract with Rediffusion beyond the five-year term and communicated this to him and Mukund Rajan, one of the executive council members who was the chief brand custodian for the group.

Mistry, he pointed out, had two years to decide whether to continue with the agency or exit the contract with a notice period. “Why did you not exercise that option and instead continued with us after November 2014?” Nanda said in his letter, asking Mistry not to “place selective facts” about the agency to suit his narrative before the media and the public.

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