Chennai: Wipro BPO, the business process outsourcing arm of Wipro Technologies, on Friday inaugurated its first rural centre at Manjakkudi village in Tamil Nadu’s Tiruvarur distrcit.
The centre currently has 50 employees working on a pilot project for an international retail client. It has a seating capacity for 120 employees.
“Manjakkudi was selected due to the relatively high levels of investment in education in the region,” the company said in a statement. “It benefits from more than 46 colleges within a 40 km radius, where more than 13,000 students graduate from these colleges annually, thus providing a large talent pool.”
“What we see happening is that the established, urban, BPO centers are taking on more specialized, knowledge-based services. This means that the natural opportunity for rural BPO centers like Manjakkudi is to take on the bulk data processing jobs,” said Manish Dugar, senior vice-president and global head, Wipro BPO.
Wipro plans to expand its rural BPO capacity in Tamil Nadu to 500 employees by 2013 and replicate the model in other states. It currently operates 28 centers in 11 countries.