New Delhi: Essel Group promoted Dish TV on Wednesday said it is looking for a tie up with the Indian Railways to implement DTH services in trains, which will enable travellers to watch live TV while on the move.
“We are in talks with the Indian Railways for installing our DTH services in trains. We have made a presentation to them... we soon expect to formalise the deal,” Dish TV Head -- Mobile DTH -- Samir Juneja said.
He, however, declined to divulge any further details.
The company is also in the final stages of installation of its DTH services in cars and high-capacity buses and is holding discussions with General Motors, Ford and Ashok Leyland for the same.
“The new product is meant only for niche segment. We expect to sell 10,000 units in the first year of launch,” he said.
It has launched two versions of the antenna, which would be mounted on the roof top of cars, buses or trains.
The DTH antenna -- Speed Ray, which would work all across the country, would cost Rs 1.5 lakh, while the other one -- T5, which would work only in Andhra Pradesh, Karnataka and Maharashtra, has been priced at Rs 70,000.
However, the users in the cars would be charged same as that of a subscription at home in the range of Rs160-300, depending upon the offer.
The customers would be able to watch 100 channels in the Speed Ray and 75 channels in T5.
Dish TV is already present in about 10-12 aircrafts of Kingfisher Airlines.
For marketing the new product, the company, currently, would rely on its five distributors across the country.
“It would also tie up with car designers to promote the market. After initial response of the product, we would look into other options of making it a mass product,” Juneja said.
Dish TV had announced in October last year that it would invest Rs1,100 crore by 2011, to expand its market share and is expecting over three-fold increase in its subscriber base to eight million by the same time.
The company would also increase the number of channels on its network to 400 from current 180 in the next two years.
Dish TV has roped in Shah Rukh Khan to make people aware about DTH technology and its benefits through a new advertisement campaign.