Consumer goods firms consider price hikes

Consumer goods firms consider price hikes
Comment E-mail Print Share
First Published: Mon, Jan 11 2010. 09 55 PM IST

 Costlier products: Spencer hypermarket, Ghaziabad. Rising prices of essential commodites such as sugar and edible oils may force firms that use these items as raw materials to increase the rates of t
Costlier products: Spencer hypermarket, Ghaziabad. Rising prices of essential commodites such as sugar and edible oils may force firms that use these items as raw materials to increase the rates of t
Updated: Mon, Jan 11 2010. 09 55 PM IST
Mumbai: A surge in commodity prices may force consumer firms, particularly makers of food products, to push up prices in a calibrated manner in the next fiscal, industry officials said.
Costlier products: Spencer hypermarket, Ghaziabad. Rising prices of essential commodites such as sugar and edible oils may force firms that use these items as raw materials to increase the rates of their end products. Harikrishna Katragadda / Mint
Costs of essential commodities, including sugar and milk, have soared in the recent past with sugar prices scaling new peaks in January as a rally, which more than doubled prices in 2009, still shows no signs of losing momentum.
Prices of other raw materials such as edible oils have also begun to rise as the larger food price index rose 18.22% in the 12 months to 26 December.
“It will be a common trend, particularly in food companies such as Britannia, Nestle India and ITC, as prices of sugar, milk is going up,” said Anand Shah, an analyst at Angel Broking Ltd.
But rather than hiking prices directly, the companies may prefer to reduce the grammage per pack, he said, adding that further increases in input costs may lead to price hikes as well.
Firms such as Godrej Consumer Products Ltd, Marico Ltd and Nestle India Ltd have indicated that a decision will be taken in the next few weeks.
“We have not taken a call as yet (on raising prices). It is only over the next few weeks or so that we will take a call. I don’t think anything is warranted immediately,” said Chaitanya Deshpande, head of mergers and acquisitions and investor relations at Marico, makers of the edible oil Saffola.
Some firms such as Dabur India Ltd have already raised prices earlier in the fiscal and do not have plans to raise prices, at least in the near term, while others such as Nestle India are guarded, when asked about their plans.
“Rising commodity prices, especially milk solids and sugar, continue to pose a big challenge. When considered necessary...we will resort to effective increases in realizations,” said Himanshu Manglik, spokesman for Nestle India.
Dabur, which makes products such as Chyawanprash and Dabur Honey, has already raised prices of these products by 2-3% in the first half of the fiscal.
“Dabur works on a principle of advance planning and projections and so, raw material impacts are built into the system at the beginning of the year,” chief financial officer Rajan Varma said.
Others such as Godrej Consumer are benefiting from commodity hedges on palm oil, its key input, as well as zero import duty on crude palm oil, according to the company’s managing director Dalip Sehgal.
The first target for the increases are likely to be premium products, analysts say.
“Firms will go for a price hike, but they will be selective in doing that. They may go in for premium-end products, which have greater affordability than mass consumption products,” said Neha Pathak, analyst at KR Choksey.
“They will wait and watch for this quarter (for inflation) and accordingly take a call,” she said.
Comment E-mail Print Share
First Published: Mon, Jan 11 2010. 09 55 PM IST