ICICI Lombard partners with Practo for out-patient insurance
New Delhi: ICICI Lombard General Insurance on Wednesday announced a partnership with healthcare platform Practo to offer out-patient insurance products.
The two have collaborated to launch a healthcare app, IL Take Care, that lets users book medical appointments, order medicines, view reports and manage personal health data.
The app leverages Practo’s network of doctors, profiles of its hundreds of thousands of users and an infrastructure created by Practo to manage exchange of information like prescriptions and bills.
Using that to power its app, ICICI Lombard plans to offer a slew of out-patient health insurances products to users.
“This one-of-its-kind solution covers outpatient (OPD) expenses of all its customers,” the two companies said in a joint statement.
Out-patient insurance, also called OPD insurance, where insurers pay claims for doctor appointments and medicines—essentially “out-of-hospital” claims—is fairly popular in developed countries but is offered, with limited scope, by only a handful of Indian insurance companies.
The key hurdle is the lack of authentic digital records of patients, their health history and a digitized infrastructure for prescriptions and medical bills.
“The app meets key customer requirements with respect to their primary healthcare needs. This includes hassle-free, real-time claim authentication of expenses such as doctor consultation, medical tests, pharmacy spends etc. It also empowers the user to access a cashless network comprising of specialized doctors. The app thus addresses a key problem of customers wherein they were hitherto required to pay for OPD expenses from their own pocket,” the statement said.
Patients insured under relevant policies from ICICI Lombard taking the service from a doctor or a medical establishment empanelled with the platform will be able to make use of this solution.
Practo, which started out as a medical appointment booking app in 2008, has thousands of doctors and clinics who use its software and patients who use the consumer-facing app.
The Bengaluru-based company has built a platform on top of that infrastructure, calling it Practo Trinity, and is pitching it to insurance companies.
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