Hannover: India’s growing technological prowess and its rise as a preferred outsourcing hub and manufacturing base of the industrial world are at the centre of a major export promotion campaign by the country’s engineering industry here at the Hannover Industrial Fair.
Over 180 companies representing almost all sectors of the engineering and electrical industries have joined hands with the Engineering Export Promotion Council (EEPC) and the Indian Electrical and Electronics Manufacturers’ Association (IEEMA) to present their sophisticated technical and managerial skills.
They provided an insight into the industry’s capabilities not only as an engineering base for high quality components, but also as a vital link in the global production chain - importing, sub-assembling, adding value and re-exporting.
The Hannover Fair gave the Indian exhibitors an opportunity to build business and reputation for India generated by last year’s successful presentation as “Partner Country”, said Rajat Srivastava, regional director of the EEPC in Mumbai.
“Their campaign is also aimed at expanding and consolidating existing markets for engineering goods and to explore new marketing opportunities, including niche markets in Europe and in other regions,” Srivastava told PTI.
The Hannover Fair, which features 12 leading international trade shows under one roof, is an excellent opportunity for the Indian companies to gague the latest manufacturing trends, products, processes and services and to assess where they stand, Srivastava said.