Kochi: Digital Technology leader, Samsung India is planning to capture a 25% market share in the Flat TVs segment, a top company official said on 24 July.
Launching seven new range of Flat colour televisions for the Indian market Samsung India’s DGM Ravinder Zutshi said, Samsung was planning to sell two million televisions this year and would launch three new flat TVs next month.
During January-May, there has been a 71% growth in sales of flat TV, while it had been 558% growth in LCD.
Three Ultra slim models, two SlimFit models and two Flat television models constitute the new line Flat televsion lineup, making Samsung’s Slimfit TV lineup the largest in the country.
The new models are differentiated as much on account of their design as for their enhanced performance with the Easy view technology that has been introduced in most of the Samsung’s Flat TVs, Zutshi said.
With the launch of the new Flat TVs, Samsung has a product lineup comprising 22 Flat TV models with a price range between Rs6,400 to Rs22,500 and seven Slimfit TV models in the range between Rs10,500 to Rs20,000.
The company expects to notch up a 50% market share in the Slim TV, 50% market share in LCD TV and 25% market share in the overall Flat TV market in the country, its Director, Sales, Pradeep Tognatta said.
Samsung India is a 100% subsidiary of Samsung Electronics Co Ltd (SEC), a global leader in semi conductor, telecommunications, digital media and digital convergence technologies.