Mumbai: Birla White Cement, a product from the Aditya Birla group stable, has been elevated to the status of a ‘Superbrand´ by popular consensus among industry experts and consumers.
Birla White is the only white cement company to be conferred Superbrand status, a release in Mumbai stated.
“This global acknowledgement places it in an elite league of the world’s best brands,” it added.
Superbrand is a concept that started in 1993 in the UK to chronicle case studies of exceptional brands, to pay tribute to them and their brand guardians. Since then, it has been replicated in 85 countries across five continents, the release said.