New Delhi: General Motors India is gearing up to launch more products powered by alternative fuels like CNG and LPG as it looks to enhance its share in the Indian automart.
The company, which is also looking to strengthen its position in the sports utility segment, on Friday launched the automatic transmission four-wheel drive version of its popular sports utility vehicle Captiva, priced at Rs20.3 lakh.
“Our strategy is to have high fuel efficiency in all our vehicles in the first place. Then we will be introducing vehicles powered by (alternative) fuels like CNG and LPG, besides having different power-trains and different displacements,” General Motors India President (GMI) and Managing Director Karl Slym said.
He said the company will be launching an LPG-driven car in the first half of this year, without specifying details, adding it would be followed by other LPG vehicles.
GMI already has the sedan Optra in the CNG variant, and according to company officials, it is looking at introducing a similar option for its entry level, sedan Aveo.
Asked about the sales prospects, Slym said: “As far as (the) Captiva is concerned, we exceeded our target by almost three times last year. Overall sales for the company this year should be better than last year but it is difficult to project a figure now considering the market conditions.”
Last year GMI sold around 2,500 Captivas out of its total overall vehicle sales of 65,000 units in India.