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Daimler unveils BharatBenz for Indian market

Daimler unveils BharatBenz for Indian market
AFP
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First Published: Thu, Feb 17 2011. 07 09 PM IST
Updated: Thu, Feb 17 2011. 07 09 PM IST
Frankfurt: The German luxury car and truck manufacturer Daimler unveiled on Thursday its fifth truck brand, BharatBenz, which is aimed at the fast-developing Indian market.
The new range of trucks, a “combination of Daimler’s DNA and India’s market know-how,” will run from six to 49 tons and will be developed and built in India, Daimler chairman Dieter Zetsche said ina statement.
Daimler, the world’s leading maker of heavy trucks, expects the Indian market to double in size by 2020 and will invest $945 million to meet the growing demand, the statement said.
Production is to begin in 2012 at a Daimler plant in Oragadam, near Chennai.
Asia is already the biggest market for Daimler Trucks, with 127,000 vehicles sales in 2010.
Daimler already owns the Mitsubishi Fuso truck group, in addition to the Mercedes-Benz, Freightliner and Western Star lines.
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First Published: Thu, Feb 17 2011. 07 09 PM IST
More Topics: Germany | India | Auto | Daimler | BharatBenz |