TVS revamps line-up to boost market share

TVS revamps line-up to boost market share
Comment E-mail Print Share
First Published: Thu, May 07 2009. 10 35 PM IST
Updated: Thu, May 07 2009. 10 35 PM IST
Mumbai: India’s third largest two-wheeler maker, TVS Motor Co. Ltd, has lined up product launches to increase its footprint in the local market that is recovering from a slump.
The company will soon introduce a new model called Apache 180, followed by another model named Sport, which it has recreated from an earlier brand, Star Sport.
It will also re-launch its Flame motorcycle in a new avatar, with a more refined engine. Flame will be the only 125cc bike in its portfolio, and TVS Motors hopes to initially sell 7,000 units of it a month and ratchet it up to 10,000 units a month by December.
The company expects these launches would help it increase market share. “It’s safe to assume that we are looking at increasing market share by about 2% for the year,” said H.S Goindi, head of sales and marketing. “So, to that extent these brands will help us in giving us the volume and drive growth.”
The firm also said it is discontinuing its first indigenous brand, Victor, at least in the domestic market.
TVS Motor has said vehicle sales rose about 3% in April on year to 113,119 units. April motorcycle sales stood at 53,235 units compared with 58,237 units a year ago.
cnbctv18@livemint.com
Comment E-mail Print Share
First Published: Thu, May 07 2009. 10 35 PM IST