New Delhi: United Spirits Limited (USL), the flagship company of Vijay Mallya-owned UB Group, today launched the Dalmore and Jura single malts and the W&M range of blended Scotches.
The company also plans to shortly introduce the rare and prestige range of the Whyte and Mackay brands, in the Indian market. The launch of this carefully selected basket of brands marks USL’s entry into the super premium segment of Scotch whisky in the country.
“It will be an engaging experience for the value-conscious consumers, who enjoy a repertoire of single malts and special whiskies” said Vijay Mallya, chairman, UB Group.
Whyte & Mackay, the fourth largest Scotch whisky producer in the world, has a significant global Scotch market share of 8%. With its acquisition, USL has not only narrowed the gap to become the second largest spirits company in the world, but also marked its entry into the super premium spirits market in India.
Jura Single Malt, one of fastest growing premium single malt whiskies in the world, is produced in a 180-year-old distillery on the Isle of Jura, a 7-mile wide and 30-mile long tiny island off The Islay in Scotland. The island, rich in history, myths and superstitions, is inhabited by 5,000 deer and 180 people and boasts of only one shop, one pub, and a bank that comes only once a week.
Jura’s single malts have won numerous awards and are distinguished for their subtle flavours that are dramatically different to the peaty whiskies from the neighbouring island of Islay. Jura offers 10-year old, Jura Superstition, and 16-year old with its characteristic peaty tang.
The entry for USL into the Indian super premium liquor market is also well timed. In India, scotch whisky has been growing at an astounding rate of close to (40%) per annum.