Spanish multinational express dry-cleaning chain Pressto is ready to open a network of stores that will offer its trademark one-hour express dry-clean, laundry and other specialized services in India.
The world’s No. 1 dry-cleaning chain, with operations across 15 countries, including the US and China, through 600 outlets, will begin its India operations with four stores in Mumbai in March, Pressto’s executive chairperson Esther Lennaerts said.
Plans are being firmed up to take the brand to New Delhi, Bangalore and Hyderabad after the Mumbai outlets open in March.
“We plan to establish and run a few company-owned stores before expanding through the franchisee route. India could be our biggest market. We would love to expand rapidly but real estate lease costs are very high here,” she said.
Pressto will invest Rs23 crore in the first phase of its operations in India.
Globally, Pressto offers a range of services including Press Piel, a leather cleaning service; specialized stain removal and garment mending and alteration services. In China and countries with severe weather conditions, it offers a fur garment cleaning service.
Pressto is also known for its car cleaning service in some countries.
“India has an amazing range of textiles, embellishments such as embroidery and garment pieces such as the dupatta (long scarf) and these need specialized services,” Lennaerts said.
While globally it offers one-hour delivery of garments, Pressto will offer Indian clients the choice of pickup or home delivery services. It plans to set up outlets in malls and crowded neighbourhoods.
In most countries the dry-clean chain also has a division that trains people to work in its stores, using a range of equipment and eco-friendly cleaning agents. The company is already in the process of recruiting and training people to treat garments peculiar to the Indian market.
“Indian garments do not have wash and care instructions and this is what results in damaged garments. We mean to change the way this business is done in India,” Lennaerts, also a former IMG Fashion executive, said.
Pressto’s global operations are characterized by customer loyalty cards, discounts, internal customer hotlines where they can call in with feedback and suggestions and mystery shopper, a programme where unidentified supervisors of the company drop in on franchisees to check if quality standards are met at all times.