BackTech Mahindra to expand job marketplace service to 100,000 locations
The firm had invested nearly $5 million to create its Saral Rozgar service, aimed at blue collar workers as well as those in the unorganized sector, two years ago
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New Delhi: Tech Mahindra Ltd, a part of the $16.5 billion Mahindra Group, is expanding its job marketplace service Saral Rozgar, as it has proved to be a significant revenue generator, Jagdish Mitra, head of mobility business at Tech Mahindra, said on Wednesday.
The company had invested nearly $5 million (around ₹ 30 crore) to create a job marketplace service, which uses mobile phones, two years ago. The service had been piloted in 800 locations and will now be available at 100,000 locations across the country.
Targeted at blue collar workers as well as those in the unorganized sector, Saral Rozgar connects jobs seekers with employers.
The service will now facilitate access to a plethora of jobs and candidates from anywhere in India via mobile phones. Jobseekers will be able to access the service by buying the Saral Rozgar card for ₹ 50. This will allow them to register by calling the company’s call centre and create their resume online. Companies will also be able to register through a voice call.
“Once the employers shortlist the required set of jobseekers, they can approach thousands of shortlisted candidates with one click via SMS or via automated voice calls in the preferred regional language of the jobseekers’ choice. On receiving these notifications, candidates connect with employers directly without any intermediaries involved," the company said.
Under the scheme, the company will launch Saral Rozgar cards at 100,000 telecom recharge retailer outlets across the country. The card will be valid for two months.
According to the Confederation of Indian Industry (CII), 86% of the 500 million Indian workforce is employed in the unorganized sector and nearly 12 million people join the workforce every year. Over the next two decades, India is estimated to add 25% to the world’s workforce.
Tech Mahindra had launched the scheme two years ago, partnering with telecom companies and offering the service through them.
“This time we are launching it as direct-to-customer service. We will be creating our own brand presence through marketing and advertising," said Mitra. “The technology, backend facilities like call centres, physical infrastructure and branding initiatives will involve significant investment going ahead."
“In the past two years we have registered close to two million subscribers spread across 800 locations in India, and have successfully engaged more than 50,000 job seekers with prospective employers," he said. “Currently there are more than 37 crore (370 million) blue collar workers who are unskilled or semi-skilled. Our aim is to reduce this socio-economic imbalance and bridge the digital divide by ensuring that job seekers get ample job opportunities."
The service lists jobs from companies including Godrej Industries Ltd and Cafe Coffee Day, and lists job openings under the categories of retail, accounting, tailoring, electrician, machine operator, cooks, security guards, food and beverage executives and delivery boys.
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