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Building brands the Italian way

Building brands the Italian way
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First Published: Wed, Sep 17 2008. 12 44 AM IST
Updated: Wed, Sep 17 2008. 12 44 AM IST
New Delhi: I don’t need to explain the lure of a Prada handbag to you. Even if you’re not a woman, you’ve surely seen (and heard about) one of these delicious creations.
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Celebrities may come and go, but Prada bags will always continue to grace the Page 3 parties with their sexy presence – and indeed, they’re treated like celebrities in their own right.
The name itself invokes it all – the design, the finish, the quality… And the price!
Italian brand names have long been known to make people drool, and names like Prada or Ferragamo are synonymous with luxury as well as quality. New York City’s Chinatown is famous for selling “knock-offs” of the real thing – encapsulating the public’s desire to own one of these single-name hot items.
How about India though? We too have great designers, don’t we?
Could India too someday boast its own single-name luxury brand? Imagine a red-carpet party in Los Angeles, where the glitterati respond with coy Hindi one-liners when asked, “what are you wearing?”
Then again, India already has much to be proud of and is well recognized when it comes to making small cars, the IT industry and even in areas like biotechnology and textiles.
And who knows, with the way the world is going, an Indian company (like, say, Reliance Entertainment) could easily host that red-carpet bash in L.A pretty soon…
Better wear Indian if you’re going.
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First Published: Wed, Sep 17 2008. 12 44 AM IST