Flipkart launches tablet brand Digiflip Pro to take on Google, Amazon
Digiflip Pro XT712, the most immediately available product under the brand, is priced at `9,999
Bangalore: India’s largest e-commerce company Flipkart India Pvt. Ltd said it has launched its own tablet brand Digiflip Pro that will compete directly with products from the likes of Google Inc. and Amazon.com Inc.
Digiflip Pro XT712, the most immediately available product under the brand, is priced at ₹ 9,999.
“We are the first e-commerce marketplace in India to launch our own device through Digiflip Pro," Michael Adnani, vice-president, retail, said in a statement. “With one of the largest user bases in the country, we have access to unparalleled data that allows us to predict what kind of products and services will work well in the market. And this has helped us come out with a tablet like Digiflip Pro XT712 that offers high-end specifications at an unheard of price point in India, thus delivering great value to our customers."
Tablets, cellphones and other electronics together account for the largest and most crowded product category in e-commerce. Amazon’s Kindle Fire, Apple’s iPad and Google’s Nexus 7 tablets are among the most popular gadgets.
Flipkart is offering customers shopping benefits worth over ₹ 5,000 and free e-books worth over ₹ 2,000 along with the tablet.
The after sales service for Digiflip Pro tablets will be handled through a network of more than 120 service centres in more than 100 cities.
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