By M Kondo and J Hayashi/Bloomberg
Tokyo: Fujifilm Holdings Corp., the biggest maker of liquid-crystal display film, will enter the $2.5 billion (Rs10,675 crore) market for business inkjet printers used to publish signboards and advertisements to help boost earnings.
The company will distribute printers and sell ink to customers in North America from April, Oki Fujiwara, a spokesman for Fujifilm, said on 6 Arpril. The Tokyo-based company plans to offer the service in Japan and Europe by March 2008, he said.
Facing price declines in digital cameras, Fujifilm is cutting back its photography business to focus on the photocopier and printer business to spur earnings growth. Fujifilm plans to expand the inkjet business to China, Brazil, Russia and India to capture the industry’s 10% annual growth rate, Fujiwara said.
The printers will be made by original equipment manufacturers, Fujiwara said. The company’s wholly owned U.K. subsidiary, Fujifilm Sericol Ltd, will manufacture the ink, he said.
The company on 30 January raised its full-year net income forecast to $328 million in the year ended 31 March, after cutting jobs and selling more profitable products such as multifunction copiers.