ORG Informatics wins deal for GPS-based data on DTC routes

ORG Informatics wins deal for GPS-based data on DTC routes
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First Published: Wed, Jul 16 2008. 10 48 PM IST

Fleet upgrade: The installation of the GPS-enabled system is part of DTC’s move to modernize its fleet before the 2010 Commonwealth Games that New Delhi will be hosting. (Photo: Arvind Yadav/HT)
Fleet upgrade: The installation of the GPS-enabled system is part of DTC’s move to modernize its fleet before the 2010 Commonwealth Games that New Delhi will be hosting. (Photo: Arvind Yadav/HT)
Updated: Wed, Jul 16 2008. 10 48 PM IST
Mumbai: Transport utility Delhi Transport Corporation, or DTC, will now display arrival and departure times and route information in its buses and at bus stops.
The state-run public transporter has chosen ORG Informatics System Ltd, based in Gurgaon near New Delhi, to deploy a real-time passenger information system in a first for a state transport under-taking to launch such an initiative.
Fleet upgrade: The installation of the GPS-enabled system is part of DTC’s move to modernize its fleet before the 2010 Commonwealth Games that New Delhi will be hosting. (Photo: Arvind Yadav/HT)
The information system will run on a so-called global positioning system, or GPS, that is based on data gathered by satellites. Bus timings and routes will be displayed on light emitting diode, or LED, displays that will be enabled with automated voice over messages, said a senior DTC official, who declined being named as he is not authorized to speak to the media.
The system will also generate data and reports through a vehicle tracking and monitoring system, which will help DTC take fleet management decisions and make the utility more efficient.
The installation of the GPS-enabled system is one among several measures DTC has initiated as part of its plans to modernize its fleet before the 2010 Commonwealth Games that New Delhi will be hosting.
The corporation had floated global tenders for the project in November 2007, which was won by ORG, after beating bids by the likes of Tata Teleservices Ltd, Mahanagar Telephone Nigam Ltd and Dhanus Technologies Ltd.
ORG has undertaken the contract on a build-operate-transfer basis, which involves a private entity being licensed to finance, design, construct and operate a facility or project for a specified period, often as long as 30 years.
At the end of the licensed period, the facility’s ownership will be transferred back to the granting entity.
In this contract, ORG will be responsible for the operation, maintenance and facility management of the information system for six years, during which it will bear the commercial cost of the project and earn revenues through advertising on DTC buses and the information displays. Cost and revenue details were not disclosed.
ORG has been allocated 6-9 sq. m of advertising space inside the buses at designated places such as the back of the driver’s seat, as also on LED panels in the bus.
Additionally, it can use video or other display panels at bus stops and depots. It will also create an Internet portal for DTC during the six-year period, said Vivek Khazanchi, ORG’s assistant vice-president of domestic sales.
DTC expects to earn Rs4,200 from each bus a month from advertisements in the first year and expects that to rise to Rs10,000 in the next five years, said the utility’s official quoted earlier. The move will help bolster revenues at the cash-starved undertaking, which posted losses of about Rs330 crore in the year to March.
DTC plans to run a pilot with the GPS-enabled system in at least 100 newly launched low-floor buses in the next two months, the DTC official said. The system would eventually be extended to the entire DTC fleet, which currently numbers 3,500 buses. Plans are afoot to increase DTC’s fleet size to 6,000 by 2010.
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First Published: Wed, Jul 16 2008. 10 48 PM IST