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Suzuki enters scooters segment, to invest Rs150 cr

Suzuki enters scooters segment, to invest Rs150 cr
PTI
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First Published: Fri, Sep 21 2007. 03 35 PM IST
Updated: Fri, Sep 21 2007. 03 35 PM IST
Kolkata: Suzuki Motorcycle India Pvt Ltd, a subsidiary of Japan’s Suzuki Motor Corp, on 21 September forayed in the domestic scooter segment with the launch of its Access 125 and said it will invest Rs150 crore for expansion.
The company aims to capture a market share of 10% in the scooter segment which is dominated by home-grown Bajaj Auto Ltd (BAL), Suzuki India vice-president (sales and marketing) Atul Gupta said here.
Suzuki, which mainly makes bikes, plans to scale up its market share in the two-wheeler segment from one per cent at present to four per cent in the next two-three years.
He said the company would invest around Rs150 crore in the next few years. It has already invested Rs350 crore at its manufacturing plant at Gurgaon in Haryana.
The company, which started operations about two years ago, expects to break-even within the next two years.
Suzuki would launch two new products in the coming months, he said.
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First Published: Fri, Sep 21 2007. 03 35 PM IST