New Delhi: Agnificent Platform Technologies Pte Ltd, which runs Khel Now, a social platform connecting sports fans and businesses, on Wednesday said it has $350,000 from Anglian Omega Network.
The money will be used to attract more users and partners and enhance technology.
As part of the deal, Khel Now will also be able to leverage Anglian’s network of over a million Facebook and Twitter followers and business partners, including professional football clubs and athletes as well as grassroots academies and coaches.
Khel Now connects sports fans and other stakeholders such as associations, leagues, teams, coaches, academies, gyms, sporting brands and businesses from around the world using location-specific and crowd-sourced content and social networking.
“We have worked with Anglian in a variety of capacities over the years both in India as well as in other parts of the world. They have a proven track record of helping grow and operate sports businesses of various types -- from professional clubs to grassroots academies. With this investment, we will be able to continue our growth and attract new users and partners to the global Khel Now platform,” said Dhruv Ratra, co-founder and chief executive officer, Khel Now.
“While we have had tremendous success reaching out to engaged fans we want to continue making inroads in to local schools, colleges, youth academies and other grassroots initiatives across India and beyond,” he added.