Bangalore: Samsung Electronics Co Ltd, a global leader in the mobile phone industry, announced the launch of its first open market phone in the CDMA segment—Samsung Max.
Samsung Max is launched through company’s own distribution network and will be available to both Tata Indicom and Reliance Mobile subscribers.
Until now Samsung offered CDMA phones exclusively on either Tata Indicom or Reliance Mobile Networks. With the launch of Max, Samsung aims to cater the growing CDMA market, where consumers want to upgrade.
Its availability in the open market will further empower CDMA consumers to choose the operators of their choice.
Speaking on the occasion, Hyunbai Kim, Vice President and Head - CDMA Division, Samsung Telecommunications India Pvt Ltd, said, “We expect to fuel the growth of the Indian CDMA industry through the launch Samsung Max in the open market. Fully feature loaded Samsung Max is launched to serve the Multimedia needs of the CDMA consumer”.
Samsung Max is complete multimedia phone localised to suit Indian needs. Some of the key Indian features are Indian Calendar, Panchang, Mobile Prayer, Cricket Scorer and Hinglish SMS.
Max also includes innovative security features like Mobile Tracker and SOS alert. The phone also has some additional security features like call lock which restricts others from receiving or making calls from the handset.