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Toyota enters Korea, ups challenge for Hyundai

Toyota enters Korea, ups challenge for Hyundai
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First Published: Tue, Oct 20 2009. 10 56 PM IST
Updated: Tue, Oct 20 2009. 10 56 PM IST
Seoul: The world’s biggest auto maker Toyota Motor Corp. began sales of its namesake brand in South Korea, challenging Hyundai Motor Co. and affiliate Kia Motors Corp. in a country where they have a 72% market share.
Toyota will sell Camry sedans, Camry hybrids, Prius hybrids and RAV4 sport utility vehicles, the Japanese company said on Tuesday in a statement from Seoul. The car maker has been selling its luxury Lexus brand in the country since 2001.
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First Published: Tue, Oct 20 2009. 10 56 PM IST
More Topics: Toyota | Hyundai | Cars | Auto | Corporate News |